Meguiar’s Bathurst 12 Hour

I had the opportunity to design the Bathurst 12 Hour merchandise range, one of the major events on the calendar. The collection followed the Meguiar’s brand colours—red, black, and yellow—and included a wide variety of products. After the car pattern print proved especially popular in the previous year, we brought it back across several items in the 2025 range to build on that success.

I had the opportunity to design the entire container graphic with full creative freedom to bring my vision to life. This high-visibility piece served as a bold, mobile billboard—seen by thousands throughout the event and during transport. It was a unique challenge in large-scale design, requiring careful consideration of layout, impact from a distance, and brand consistency across an unconventional canvas.

When creating the promotional graphics, I aimed to ensure a cohesive visual identity across all touchpoints. To achieve this, I incorporated the same pattern used throughout the product range, reinforcing brand consistency and making the campaign feel unified. This attention to detail helped strengthen the overall storytelling and elevated the look and feel of the promotion